McDonald's marketing strategies

The word brand is "a type of product made by a particular, some companies owe their success to brand image," and that makes the tendency of customers to continue buying the same brand which is called brand loyalty, but not a lot of companies can have really done that successfully.

McDonald is one of the biggest companies, and it is also one of the most successful brands in the world. They have their own-brand and really high brand loyalty. There are thousands McDonalds around the world, almost every city of each country has at least one McDonald. Everyone knows the goldern arches represents the McDonald, even the kids. They used their productions to attract people, especially the kids. Almost every child likes McDonald, whatever their food or other related production. According to Schlosser's "Your Trusted Friend", he discusses marketing strategies aimed at children. Marketing to children has become an art-aimed at urging children to persuade their guardians in specific ways to develop their loyal customers. This marketing extends well beyond television ad campaigns and includes playplace, toys, and other promotions. McDonald's wants to become a "Trusted Friend" to all their customers

McDonald's sells everything with their logo to extend their brand. Not only McDonald's, but also every well-known brands use any kinds of measures to extend their brands all over the world. Some brands even combine their brands to enhance their power and influence. McDonald combine the Disney to produce their toys which to be the free gifts with their meals to attract the children. They have their "synergy" to create a more powerful effect than either all by itself. Schlosser states that many of the similarities between the McDonald’s corporation and the Walt Disney Company, and it also reflects the similar paths of the two men who founded these corporate giants. Therefore, these two companies’ "synergy" will be become more powerful.

When I go to the McDonalds, I often see the kids asking their parents to buy the kids meals because the meals come with free toys. They make they toys either for boys or girls, but they don’t sell them, so if kids want to get the toys, they have to buy their meals. Most parents agree to buy the meals to their children because that is not a lot of money to pay for the meals. Kids like there not just because of the food, it is also because of they can make a lot of fun in the McDonald’s. Not a lot of people go there alone, and just a few older people go there to buy food. McDonald’s is the most favorite brand for the small kids. They provide some activities for the kids like birthday party, and they provide the playplace for small children to play, and they can make a lot of fun there. “ Indeed, market has found that children often recognize a brand logo before they can recognize their own name.” That a exact truth for a lot children, such as my little cousin, he can recognize golden arches as McDonald when he just three years old, and he even doesn’t know any words at that age. I don’t even know how he knows that.

I don't like fast food, but I like McDonald's because they also make me happy and comfortable. In McDonal's they have painting walls and ceiling, and everything is colorful, so it is fancy and interesting for most people, especially kids. The companies “brand image” and their marketing strategies have extremely influence to their business. The logo represents their company, and the golden arches represent McDonald's which is the fast-food pioneer of the world.